In the heels of Danish cartoons that depicted Prophet Mohammed in distasteful manner, a whisky maker used the image of Durga to brand his Southern Comfort brand. Hindus in the US and Europe cried foul and demanded that the manufacturer stop using a religious symbol to sell alcohol. Greece responded saying that it will ban advertisements of the offensive whisky. Activists complain that the Indian missions abroad are really not helping with their efforts and not have any pride in protecting the honor of the nation.

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